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MERIT’s Latest Launch Confirms Matte Is Truly Back

Posted on September 1, 2026 by The SRK

Listen, no matter how pretty the shades are, if a lipstick isn’t comfortable, it’s destined for the bottom of your makeup drawer.

As a certified lip balm addict, I can tell you that a drying, flaky matte is the ultimate dealbreaker. Most traditional matte formulas promise pigment and longevity, then quietly settle into every line you didn’t know you had.

Signature Lip Blush is different.

What sets it apart is how it feels on. It has that soft, balm-like glide on application — lightweight, cushiony and never chalky — before settling into a diffused matte that looks polished but not parched. The inclusion of conditioning ingredients, including a sesame-derived active, means lips feel smoother rather than tight.

It’s no surprise that in consumer testing, 100% of users agreed it felt lightweight and conditioned the lips immediately after application, with the majority noting it stayed comfortable hours later. And crucially, it doesn’t feather or bleed — even as the colour softens throughout the day.

The finish is subtly blurring, the kind that makes lips look naturally fuller without obvious liner or gloss. In fact, since wearing it, we’ve had more than one “what are you wearing?” moment. That’s always the best kind of beauty endorsement.

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