The Swedish-born founder of Apricité, Ronja Edsmo has built a brand that lives at the intersection of refined minimalism and everyday functionality. Think hair accessories that feel as considered as your favourite piece of jewellery. With a background in fashion and design, she launched the label from her Sydney apartment in 2021, driven by a mission to elevate one of beauty’s most overlooked essentials: the humble hair clip.
Since launching, Apricité has steadily grown a loyal community drawn to its minimalist aesthetic and chic designs. Splitting her time between Bondi, Scandinavia and the South of France, Ronja’s beauty philosophy mirrors her lifestyle: pared-back, effortless and low-key luxe.
We caught up with Ronja to chat travel staples, the difference between Swedish and Australian beauty culture, and the background on the brand.