If there’s one thing beauty lovers are no longer entertaining in 2026, it’s overpriced makeup that doesn’t justify the markup. We’ve moved past micro-trend fatigue and viral-for-a-week launches. What we want now are reliable, elevated staples that actually earn their place in our makeup bags.
In a market this saturated, endorsement actually matters. And if there’s anyone capable of cutting through the marketing noise, it’s Bethenny Frankel. Her brutally honest beauty reviews have become something of an industry litmus test. So when she declared No7’s Pro-Artist Soft Glow Bronzer “better than Chanel” on TikTok, we sat up.
But this isn’t a one-hit viral moment. The British beauty mainstay has built out a Pro-Artist makeup range that’s now landed in Australia — and it’s designed to deliver a luxury-level finish without the luxury price tag. Beyond the bronzer, the tubing mascara, skin-perfecting primer and multipurpose stick are already building cult status overseas.